Choosing Your Niche...

The first thing to consider when starting with your online business is choosing your niche.

Your niche is a particular market or interest. For example weight loss, how to make money on the internet, how to trade the stock market or personal development. There are many different niches to choose from and even ones to be created! But there a few important factors to bear in mind.

The most important aspect however, is to find a niche that you are excited and passionate about. This will mean you will be inspired to add value to your customers and it will keep you motivated through difficult times in your business. Is there a need you can satisfy in terms of your customers that you feel moved to provide?

You will be making sales in your market of course and to be an effective salesperson you must believe in your product otherwise this will come across in your attitude towards the people buying from you. You will also have a natural ability to identify who will be buying and how to find them.

Do you have good knowledge or experience within a certain field? Perhaps you are up to date with the current affairs and products in a particular industry? Remember it can be anything from gardening to horse riding equipment.

It is also good to make a list of potential niches that are of interest to you. This is because not only do you need to be interested but there also needs to be demand for your product or service. So some market research will help you enormously to establish what other competitors are doing and how you will be able to position yourself.  Is there anything that you can do perhaps that others are not offering? Can you do something cheaper or more effectively?  

Take the time to choose your niche carefully and once you get going based on an informed decision stick to it. Keep going until you have built it up and made good money before you consider branching out to another. The common mistake people make starting out in the internet business is to see a possible opportunity to make easy money elsewhere and swap. Keep focussed, keep persisting and you will succeed. The aim will be to become an expert in your chosen field so people will come back to you over and over again.

If you haven’t downloaded my four free EBooks to help you get started making money online just fill in the boxes underneath ‘Get Started!’ I am always sending out new tips and training and I would love to hear from you!

To your success,

Willow McIntosh :-)